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GRAF signs All-Star Defenseman Dennis Wideman to endorsement deal
CALGARY, ALBERTA, CANADA, January 18, 2013 – GRAF, designers and manufacturers of premium hockey skates, sticks, protective equipment, and figure skates, is proud to announce the signing of NHL All-Star Dennis Wideman to the first endorsement contract in GRAF history.
As part of the Graf advisory team, Dennis will play a role in GRAF’s product design efforts and will be part of the new creative platform for our advertising and point-of-sale materials globally, as well as providing a trade show booth presence for GRAF.
Dennis began using GRAF skates at the beginning of the 2011-2012 season while playing for the Washington Capitals and after playing in the NHL All-Star game, Dennis became the first player to use GRAF gloves in the NHL. With the start of the 2013 NHL season set to begin Dennis is now using the ULTRA G75 stick.
According to Wideman, “GRAF skates are the first skates that I’ve ever worn where I take them right out of the box and wear them straight into a game.” He also mentions that “the GRAF ULTRA G75 stick he is uses provides the complete package of feel for passing and “snap” for a great shot”.
John Pagotto, Graf Canada’s President and CEO mentioned “We are extremely proud at Graf to have Dennis Wideman join our advisory team. Dennis has been using Graf products and understands the importance of fit and performance. Dennis will be a great ambassador for the Graf brand on and off the ice.”
As GRAF continues working with elite athletes in the NHL and around the world additional announcements will follow.
About Dennis Wideman
Dennis is a 7 year NHL veteran from Elmira, Ontario, Canada. The 29 year old defenceman has appeared in 535 regular season games registering 67 goals, 251 points and 377 penalty minutes while adding 25 points in 44 career playoff games. At the conclusion of the 2011-2012 season, Dennis’ rights were traded to the Calgary Flames and he was signed to a five-year contract with the Flames.