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Canadian Olympian Tessa Bonhomme signs endorsement deal with GRAF
CALGARY, ALBERTA, CANADA, March 18, 2013 – GRAF, designers and manufacturers of premium hockey skates, sticks, protective equipment, and figure skates, is proud to announce the signing of Olympic & World Champion Tessa Bonhomme as the first female hockey endorsee in the 70 year history of the company.
The partnership with Graf will include Tessa’s role in GRAF’s product design efforts and the new creative platform for our global advertising program.
According to Tessa Bonhomme, “I couldn't be happier and more proud to be a Graf athlete! I absolutely love everything about the company. The detail and thought process put into every product, and the service level provided by the Graf representatives, demonstrates Graf’s commitment to elite athletes at all levels.”
John Pagotto, Graf Canada’s President and CEO added “Graf is pleased and excited to have Tessa on board, Tessa is now a member of the GRAF advisory team, this initiative is key to Graf’s marketing strategy as the company continues to establish a presence with elite athletes across the globe and further develop our involvement in the women’s hockey.”
For more information please contact Joe Aitken (email@example.com / phone: 519-365-6019)
About Tessa Bonhomme
Born in Sudbury, Ontario, Canada, the 27 year old graduate from Ohio State University, was a member of the Gold Medal winning Canadian Women’s National Hockey Team at the 2010 Olympic Winter Games in Vancouver and a 2-time IIHF World Champion in 2007 & 2012. Tessa currently plays defence for the Toronto Furies of the Canadian Women’s Hockey League and holds the distinction of being the 1st overall selection in the first Canadian Women’s Hockey League entry draft in 2010 way from hockey, Tessa competed in and won the 2011 edition of CBC’s Battle of the Blades. She additionally has commercial relationships with Nike, McDonald’s and Scotiabank and has been a member of the broadcast team for the Toronto Maple Leafs (NHL) and Toronto FC (MLS) since 2011..